Food Waste Reduction Campaign 2019
Consumers are called upon to participate in Year Towards Zero Waste efforts by adopting three simple habits to reduce food waste.
Dr Amy Khor, Senior Minister of State for the Environment and Water Resources, launched the Food Waste Reduction Campaign 2019 with other invited guests.
Launch of Food Waste Reduction Campaign 2019
The Food Waste Reduction (FWR) Campaign 2019 was launched on 16 February by Dr Amy Khor, Senior Minister of State for the Environment and Water Resources, at Yishun Park Hawker Centre.
The campaign highlights three key actions that consumers can adopt to reduce food waste:
1. Order only what you can finish;
2. Ask for less rice/noodles if you can’t finish them; and
3. Say ‘No’ to side dishes you won’t eat
Dr Khor was joined on stage by Er Dr Lee Bee Wah, Adviser to Nee Soon GRC (Nee Soon South), Mr Tan Meng Dui, CEO of NEA, representatives from Prime Supermarket, Sheng Siong Supermarket, Yishun Park Hawker Centre managing agent Timbre+,schools, and NEA’s Food Waste Reduction Ambassador (FWRA) volunteer leaders.
Engaging hawkers and patrons on FWR tips
'Let’s buy, order or cook just enough.'
Following the launch, Dr Khor and Er Dr Lee engaged hawkers to put up wobblers with FWR messages at their stalls and encouraged them to support the campaign.
FWRAs, together with poster walkers, also engaged patrons by sharing the FWR messages and habits, and asked them to participate in the food waste activity. Patrons who finished their food received a free FWR pouch upon presenting their empty plates. They also learned more about FWR through an exhibit and a food waste reduction game.
As part of NEA’s Vibrant Hawker Centres Programme, patrons were entertained by a music performance by 10-year-old ukulele prodigy Jordin Tan.
Dr Khor engaged hawkers to put up wobblers with FWR messages at their stalls.
Er Dr Lee posing for a photo with a stallholder.
Our enthusiastic Food Waste Reduction Ambassadors (FWRAs).
FWRAs engaged patrons by sharing the FWR messages and habits.
Patrons received a prize upon finishing their food and presenting their empty plates.
Under the Vibrant Hawker Centres Programme, patrons were entertained by a ukulele performance.
Upcoming Food Waste Reduction activities
Under the campaign, NEA will be engaging consumers at points-of-consumption at 24 other hawker centres and premises of partner organisations such as Dairy Farm Singapore, NTUC FairPrice, Prime Supermarket and Sheng Siong Supermarket, schools and institutions of higher learning. Visual reminders – such as wobblers, table-top stickers, wallscapes and pillar wraps – will provide behavioural cues to remind consumers of the actions they can take to reduce food waste. NEA is working with more partners to display these to encourage shoppers and diners to take simple actions to reduce food waste at their premises.
Publicity will be carried out on outdoor and digital platforms, and an edutainment web series will be developed that will shadow public personas to discover how they incorporate food waste reduction practices into their day-to-day lives to inspire viewers to adopt food waste reduction habits.
Creating a culture of reducing food waste
“We have designated 2019 as the Year Towards Zero Waste, to rally everyone to care for our environment and treasure our resources. Singaporeans love their food, yet food waste is the second largest waste stream to be disposed of. There is clearly more we can and should do together. Through this food waste reduction campaign, we hope to get every individual to take a pause before they decide on their food options and choices. We would like to create a pervasive culture where everyone will have an instinct to ‘buy, order and cook just enough’, encourage their friends and family to do the same, and even influence the practices and behaviours at their workplaces towards reducing food waste.” said CEO of NEA, Mr Tan Meng Dui.
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