The Pasar Geylang Serai Merchants’ Association is made up of a passionate group of shop owners and hawkers operating their businesses at Geylang Serai Market. In 2019, with funding support from the Vibrant Hawker Centres Programme, Pasar Geylang Merchants’ Association brought various music performances by live band and cultural groups into the hawker centre to celebrate major occasions like Hari Raya, National Day and Deepavali. Holding events under the Vibrant Hawker Centres programme has helped to enliven the hawker centre and its surrounding areas even beyond the usual peak period during Hari Raya. Said Mr Mohamed Ishak bin Oli, “I have been helping out at the Geylang Serai Market for 20 years since my childhood days so I have a lot of fond memories of the place and people. The Vibrant Hawker Centres programme is a way to bring more people to the market.”